What Carries Me Forward
Two things have shaped my life more than anything else: the balanced, loving and supportive environment in which I was raised and in which I still live today; and the early death of my father, which, when I was still a small child, rewrote my relationship with the world and its challenges. It is obvious to me that, in a way that can never truly be fulfilled, I have been trying ever since to earn his recognition — and that, with every success and achievement, I am somehow still trying to prove something to him. This is how I can best explain why I keep educating myself, why I turn with an insatiable thirst for knowledge towards new fields, why I am never fully satisfied with what I have achieved or how I have achieved it, and why anything less than almost perfect never feels quite good enough.
Once a journalist, always a journalist
Already as a teenager, I was preparing to become a journalist. I was — and perhaps still am — the only student who, before graduation, was allowed to leave secondary school from time to time with special permission from the headmaster, not only at weekends but also on weekdays, to work as an intern in the newsroom of a successful daily newspaper. I spent many years at various daily papers and, during my early years at serious public affairs publications, I was repeatedly chosen as “Journalist of the Year”. I regarded journalism not simply as a profession, but as a true vocation — and I still do.
Comfort zone: writing and visual communication
I have found my own world of comfort in writing, which is why I first translated and later wrote books of my own. Writing remains a great love of mine to this day, even if I no longer have as much time for it as I would like. Alongside writing, I was soon captivated by the art of typography and visual content creation, so I also wandered in that direction. In addition to my daily work, I have since continued to work as a qualified freelance graphic designer and brand identity designer.
So who am I, then
Although, after my first university graduation, I once vowed to stay as far away from classrooms as possible, I have since spent almost all of my free time educating myself and collecting new knowledge. I often like to use a quote shared by a faculty representative at my most recent graduation ceremony: it takes real courage to continue learning as an adult, because by doing so one admits that one does not have all the answers. Over the past years, I have acquired diverse yet mutually reinforcing qualifications. Although people around me sometimes describe me as a kind of polymath, perhaps the simplest way to define my profession — or my mission — is this: I am an “architect of brands and ideas”.
And why .scot?
The answer is simple: since my secondary school years, I have been fascinated by Scottish landscapes, people and culture. I first had the chance to travel around this wonderful country at the age of eighteen, and since then I have returned to Scottish soil nearly thirty times, further deepening my knowledge and attachment.
Years ago, I wrote the first modern Hungarian-language guidebook about Scotland. For many years, I also led a Scottish-Hungarian friendship association — although, due to family and work commitments, I was eventually forced to give this up. I have remained a constant and active, admittedly biased, follower of Scottish political life, and for a short time I was also a distance-learning student at Sabhal Mòr Ostaig on the Isle of Skye, when I tried to acquire the basics of Scottish Gaelic.
So when I started thinking about the identity of my own company and its website, there was never any question that a reference to Scotland would be part of it.